HealthAwareNext was a monthly awareness effort by TheBloc. In 2015 we made Pink Lemonade for Breast Cancer Awareness Month.

This campaign resulted in the highest social activation in HealthAwareNext history. #MakePinkLemonade event is held annually as an internal fundraiser. Calendar and posters distributed throughout the internal healthcare advertising industry.

ROLL // Art Direction, Lettering, Photography, Event Organization, Social Marketing Efforts